About Imogenix
Operators Who Build
Imogenix is a technology and venture studio founded by Derek Aude to help build new businesses, modernize established ones and apply serious technology leadership where it can materially change the outcome.
Founded by Derek Aude
Founded by an operator who has sat on every side of the table
Derek Aude
Founder, Imogenix
- Entrepreneur
- Operator
- Technologist
- Advisor
- Investor
Imogenix was founded by Derek Aude to bring together the technology, product and operating capabilities he had spent years applying across startups, established businesses and enterprise environments.
Derek has founded and operated multiple businesses, including technology companies and an internet telecommunications company that served customers around the world. He has developed software and SaaS products, served as a CTO and technology advisor, and helped other founders launch companies and products. His technology work spans oil and gas, retail, banking, insurance, telecommunications, energy, commodities and transportation compliance, and his advisory work has included Fortune-scale organizations in accounting and consulting, property and casualty insurance, and global advertising and media.
He has also sat on the other side of the table—lending to businesses, conducting valuations, investing and acquiring. He studied economics at the University of Nebraska at Omaha with a focus on technology and innovation, interned with a major Wall Street investment firm and formerly held multiple securities licenses.
That combination is the point. Derek evaluates technology the way an owner does: by what it changes in revenue, margin, risk, speed and enterprise value. Alongside Imogenix, he is the founder of McQue Capital and the founder and CEO of Diversified Safety & Compliance.
Why Imogenix is different
We don't just write software
We have operated the businesses on the other side of the technology decisions.
We have owned the P&L, carried the payroll and lived with the systems afterward. That changes which projects we recommend and how we build them.
If we start, we finish.
No vanity prototypes and no abandoned projects. When we commit, we architect, build, ship and help you operate.
Architecture first.
Stack, data and security decisions are made deliberately and documented as a deliverable—not discovered halfway through the build.
Day-two thinking from day one.
Support, billing, reporting, reliability and cost-to-serve are designed in from the start, not retrofitted after launch.
Technology decisions tied to business economics.
Before we recommend a technology project, we want to know what it is supposed to change in revenue, margin, risk or speed.
Senior execution, selective by design.
We work inside the business, not from the sidelines, and we take on a limited number of engagements so each one gets real attention.
Part of a broader operating ecosystem
Imogenix is the technology and modernization arm of a broader founder-operator ecosystem built by Derek Aude. That perspective means we evaluate technology the way an owner does: by what it changes in revenue, margin, risk, speed and enterprise value.
See how that works in practiceWhat we measure
Technology should show up in the operating numbers. These are the ones we watch.
Revenue & margin
What the system changes in the numbers
Cost to serve
Manual work removed, errors avoided
Activation & retention
Whether customers adopt and stay
Deploy cadence
How quickly the business can change
Bring us the business problem.
The first conversation is free—no pitch, just an honest read on fit.